Not everybody is distinctive, but everyone should be. Not everyone is trustworthy, but again, everyone should be.
This doesn’t mean shock and awe or open kimono. It just means be remembered for something and tell the truth. Find your position and let people know what it is, directly or subtly. Find your unique selling point and drill it a bit deeper each day.
The benefits from this are pretty myriad, but at a basic level it helps you stay at the top of the attention people, or at least right below the surface. It lets you win over the long haul. No quick fixes. No easy wins. Just a strategy that sends a pervasive and truthful message to your audience, whomever they may be.
When the time comes and it makes sense to be remembered, you will be remembered.
It’s a golden principle.
Just 1 month ago, if you’d have told me I’ll be doing 15 scheduled meetings at Ad:Tech NY, I’d have told you that you were crazy.
But everyone has come out of the woodwork and I can most probably have 10 more meetings if there was enough time.
I’d like to think that it means there’s a lot of business out there now. That I’ve been around long enough where there’s enough mutual respect so that people actually want to spend some time.
I’ll be around today and tomorrow. If you haven’t pinged me yet, please do!
It’s used in politics really well. Wherever you are, you can’t get away from the presidential campaign.
Not attending a rally? We’ll get you on TV.
No TV? We’ll get you on Facebook.
No Facebook? We’ll get you on Google.
No Google? We’ll get you on Twitter.
Nothing digital? Don’t worry. Newspapers and magazines.
And for good effect, we’ll get free press from every journalist who covers this stuff.
Wherever you go, it’s politics all the time. Obama and Romney. And that’s what they want. When you think President, you think of them. The money was backing what I call the carpetbomb strategy.
And it can be used to great effect. In politics and, yes, in tech. So when you hear about some solution, just remember that it’s possible you’ve been carpetbombed. And influenced.
Was there something unique there? Maybe.
Appreciate it for what it is.
Yesterday I spoke about charity. I was going to write about the shades of 9/11 inherent in the aftermath. But decided that today should be all about compassion.
The government is doing its job. But where’s the compassion?
The city is moving forward with the NY Marathon. But why?
Maybe the number guys say that it won’t have any affect on the cleanup and re-building effort, but that’s complete nonsense. I’ve tried to drive around before in a marathon or two and it was never easy.
And even if you believe that it will have zero impact on people’s lives in the city, just watch this short video on the situation in parts of Staten Island. It’s heartbreaking. And read this piece from a marathon runner himself. He believes the cold calculation, yet is still calling for it to be pushed.
I don’t doubt Mayor Bloomberg’s compassion and empathy with the people who’ve been devastated. He’s just not doing a great job at showing it. One thing that could be said for the last massive crisis in this city, 9/11, was that the mayor showed the compassion on his sleeve and was one with the people.
It’s time for Mayor Bloomberg to be that man.