June 2012
7 posts
Game Developers, HTML5, and The Plague
If you haven’t figured it out by now, then maybe this great and detailed post by Wooga about its HTML5 game strategy will help clear your head.
HTML5 development is a really hard path for game developers, and provides a really slow experience for users. You don’t have access to native functionality. You have major speed issues. And to top it off, you still get to deal with multiple...
Kinecting Microsoft
Microsoft released news about the Surface which, by all accounts, looks like a nice piece of hardware. But again, they’ll still have app variety issues, just like anyone competing with Google & Apple now. They’ll also still have problems getting people to buy it. It’ll likely be as expensive (if not more expensive) than the iPad 2, certainly, and maybe even the iPad 3.
But...
Mobile CPC vs. CPI
If you’ve been in the digital space for just a bit, you know what these acronyms mean. If not, here are the basic definitions:
CPC = Cost Per Click.
CPI = Cost Per Install, or Cost Per Acquisition (tied to some sort of performance element).
So as an app developer/publisher, this type of comparison pops up all the time. Should I go with a CPC based network or a CPI based network? The...
Anatomy of a Response
I talk with a lot of people, on the phone, via email, text, LinkedIn, Twitter, Facebook, and many other places. Sometimes it’ll even be an in-person meeting though I try to avoid those for the benefit of both parties unless there’s something really stellar there (another time, another explanation). More often than not, I’m looking for some sort of response. Yes, no, or maybe. The...
Social De Rigueur
I tried giving away this headline to Nitasha @ Betabeat or Jack @ Digiday (you can still use it), but no takers alas. I even posted it on Twitter for the world to grab, but again no takers. I think it was the spelling. It’s a tough one.
When you think about online business, lots of people think social (i.e. Facebook, Twitter). Very often though, this comes from a marketing perspective, not...
Using Twitter for B2B
Twitter is likely one of the least used B2B tools, especially when compared to LinkedIn. But it really shouldn’t be.
Especially when it comes to B2B.
While you’ll still find more people on LinkedIn, you’ll also find that Twitter is a great way to engage business folk in real and relevant conversations. Even a great way to connect if you think there’s a necessity for that...
Maybe Mobile Advertising Isn't Broken
Common consensus dictates that mobile advertising is broken and we need to come up with solutions. And fast!
But what if it wasn’t broken. What if the money driven by advertising is just a facet of the money actually spent via the medium. After all, digital is a performance based medium. Everything can be tracked and so agencies throw CPM based advertising out the window, so to speak.
I...
